“new” (Hangul: 뉴) is the first and title track from single album Yves by member Yves of LOONA. It was released on November 28, 2017 as the ninth part of the “Girl of the Month” project, along with a music video on YouTube.
The song was originally titled “Always on my mind”.
The title track “new” is a song where Yves declares that she will be herself no matter what kind of hardships, pain, and frustration faces her. It is the first track released in the genre of Soultronica in Korea, with Yves’ confident voice laid on top of bold beats to prove LOOΠΔ’s new concept and quality.
The music video for “new” was directed by DigiPedi. He captures fatal images of Yves, who takes a bite of the apple on purpose to be exiled to the earth.[1]
타이틀 곡 “new”는 내 앞을 가로막고 있는 어려움이나 고통, 좌절 속에서 새로운 내가 되겠다는 곡이다. 국내에서는 처음 선보이는 Soultronica 장르의 곡으로 대담한 비트 위에 이브의 자신감 있는 목소리로 이달의 소녀의 새로운 컨셉과 퀄리티를 증명한다.
“new”의 뮤직비디오는 이달의 소녀의 비디오 디렉팅을 맡고 있는 DigiPedi의 영상으로 진행되었으며 치명적인 이브의 비주얼들을 모아 사과를 일부러 먹고 지구로 떨어진 이브를 완성했다.[2]
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“new” Promotional Image #1
(Yves Release D-1 Which member will appear in #Yves’s debut song ‘#new’ music video👀? Participate in the event on #LOONA’s official Instagram😍▶️)
“new” Promotional Image #2
(Have you seen #LOONA #Yves’s ballet-like, elegant ‘new’ choreography👀? If the ‘#new’ music video reaches 1 million views, the choreography version music video will be released😉 Join us until 1 million views🤗▶️)