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“new” (Hangul: 뉴) is the first and title track from single album Yves by member Yves of LOONA. It was released on November 28, 2017 as the ninth part of the “Girl of the Month” project, along with a music video on YouTube.

The song was originally titled “Always on my mind”.

Description[]

The title track “new” is a song where Yves declares that she will be herself no matter what kind of hardships, pain, and frustration faces her. It is the first track released in the genre of Soultronica in Korea, with Yves’ confident voice laid on top of bold beats to prove LOOΠΔ’s new concept and quality.

The music video for “new” was directed by DigiPedi. He captures fatal images of Yves, who takes a bite of the apple on purpose to be exiled to the earth.[1]

타이틀 곡 “new”는 내 앞을 가로막고 있는 어려움이나 고통, 좌절 속에서 새로운 내가 되겠다는 곡이다. 국내에서는 처음 선보이는 Soultronica 장르의 곡으로 대담한 비트 위에 이브의 자신감 있는 목소리로 이달의 소녀의 새로운 컨셉과 퀄리티를 증명한다.

“new”의 뮤직비디오는 이달의 소녀의 비디오 디렉팅을 맡고 있는 DigiPedi의 영상으로 진행되었으며 치명적인 이브의 비주얼들을 모아 사과를 일부러 먹고 지구로 떨어진 이브를 완성했다.[2]

Lyrics[]

Gallery[]

Promotional Images[]

Behind the Scenes[]

Screenshots[]

Links[]

Official[]

Download/Stream[]

International South Korea

Audio[]

Credits[]



  • Original Title: “Always on my mind”
  • Original Publisher: The Kennel AB
  • Sub–Publisher: Universal Music Publishing Korea

Videos[]

Teaser_이달의_소녀_이브_(LOONA_Yves)_"new"

Teaser 이달의 소녀 이브 (LOONA Yves) "new"

Released on November 23, 2017

MV_이달의_소녀_이브_(LOONA_Yves)_"new"

MV 이달의 소녀 이브 (LOONA Yves) "new"

Released on November 27, 2017

MV_이달의_소녀_이브_(LOONA_Yves)_"new"_Choreography_Ver.

MV 이달의 소녀 이브 (LOONA Yves) "new" Choreography Ver.

Released on January 8, 2018

Trivia[]

  • “new” is the first K–pop song in the genre of Soultronica.
  • The MV for “new” was the first music video by LOONA to have English subtitles.

References[]

  1. loonatheworld “이달의 소녀/이브 (LOONA/Yves) ‘new’” video description. YouTube. 2017.11.27
  2. Melon “Yves 앨범 정보” Melon. 2017.11.28
  • Korean lyrics: Melon
  • English translation: “new” MV official English captions

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