“Love & Live” (Hangul: 지금, 좋아해; Jigeum, johahae; Now, I like you), also stylized as “Love&Live”, is the second and the title track from the mini-album Love & Live by LOONA’s first sub-unit, LOONA 1/3. It was later included in the repackage, Love & Evil as the fourth track.
The title track “Love & Live” defines LOONA 1/3’s colour, and sets a new standard for South Korean girl groups. As spring wakes up, the song brings a pleasant thrill to listeners.
“Love & Live” was filmed across both New Zealand and Hong Kong, featuring the four members HeeJin, HyunJin, HaSeul and ViVi as track and field runners. Each member shows off their individual charms in each aspect of the video, choreography and song.
Each member approaches fans with unique charms. HeeJin is a well-rounded girl who works hard, while HyunJin, despite her delicate looks, is quite clumsy. HaSeul, who is wise and thoughtful, leads LOONA 1/3, and ViVi adapts to the world of LOONA after arriving from a strange world.
Top talents in K-Pop come together, including music video production by Digipedi, song production by MonoTree, choreography by Kim Hwa-young and Kim Hyun-gyu, photography by Koh Ji-young, and creative directing by Jaden Jeong.
The “Love & Live” music video follows the story of the android ViVi’s identity and love. She looks at the other girls around her who are breathing heavily after running. “Why isn’t it as hard for me as it is for my friends? Why doesn’t my heart beat faster? I want to feel my heart pounding too.” ViVi, who ran and ran until her chest was beating, finally stops in the middle of a strange road.
The story of the “Everyday I Love You” music video was created by restoring ViVi’s memories as a human, before she was converted into an Android.
The fifth, not the fourth. Bleached hair. A sparkling left eye. Running through the grasslands.