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Love & Live (Love and /Laɪv/[1], Hangul: 러브 앤 라이브; also Love&Live) is the debut mini-album of LOONA 1/3, LOONA’s first sub-unit consisting of members HeeJin, HyunJin, HaSeul and ViVi. It was released on March 13, 2017, and was repackaged and re-released as Love & Evil in April of the same year.

The album consists of four total tracks, including the title track “Love & Live”.

The physical album was sold in two versions, Normal and Limited.

Description[]

Album[]

1 year and 8 months until full group, 9.9 billion won[2] in total production budget, overseas location filming for all members in Paris, Tokyo, London, Iceland, and Taiwan, off-line promotions covering the streets of Seoul, over-the-air TV advertisements… after drawing attention with each step of the nation’s largest-scale idol project, LOONA has revealed its 1/3 unit.

The question of “how can we wait 1 year and 8 months” lingered in fans’ minds while waiting for the full group of 12, but LOONA is revealed to the public in a new worldview called 1/3 before its final form.

Befitting the precisely defined goal of “our goal is not #1 on the charts, but rather to expand the world of LOONA onwards”, the sharing of lore between fans and LOONA expanded, and LOONA 1/3 has shown progression on a different level than other girl groups, being selected as models for Innisfree without even a single broadcast appearance.

LOONA 1/3 is not just a unit, but tasked as pioneers who will show off the world of LOONA to the general public for the first time. In March 2017, it completed its album Love & Live.

Each member approaches fans with unique charms, HeeJin as a girl well-rounded in talent, ability, effort, and looks, HyunJin as a girl who’s clumsy unlike her delicate features, HaSeul as a girl with wisdom and thoughtfulness as the leader of 1/3, and ViVi as a girl adapting to the world of LOONA after arriving from an unfamiliar world.

Top staff talent in K-pop came together, including music video production by DIGIPEDI, music production by MonoTree, choreography by director Kim Hwa-young and director Kim Hyun-gyu, photography by artist Koh Ji-young, and creative directing by Jaden Jeong.

LOONA, rewriting a new history of K-pop girl groups, begins activities in earnest through 1/3. An overflowing repertoire that includes the solo works of HeeJin, HyunJin, HaSeul, and YeoJin and tracks that present a new standard of girl groups all come together and make LOONA’s world ever more durable.[3]

Love&Evil[]

Filled with sense of youthful love, Love & Live is an album to express LOONA 1/3’s palpitating emotions in the boundaries of contemporary K-pop girl group music of 2017.[4]

Album[]

완전체까지 1년 8개월, 총 제작예산 99억원, 프랑스 파리, 일본 도쿄, 영국 런던, 아이슬란드, 대만 등 전 멤버가 세계를 돌며 해외 로케이션 촬영, 서울 시내 전역을 도배한 오프라인 프로모션, 공중파 TV 광고… 국내에서 가장 스케일이 큰 아이돌 프로젝트로 행보마다 화제를 모았던 ‘이달의 소녀’가 ‘1/3’ 유닛을 공개했다.

12인의 완전체까지 공개되는 과정 속에 팬들은 과연 “1년 8월이라는 기간을 어떻게 기다릴 수 있을까” 라는 의문이 줄을 이었지만 ‘이달의 소녀’는 ‘1/3’이라는 새로운 세계관을 통해 완전체에 앞서 대중들에게 첫 선을 보였다.

“우리의 목표는 음원 차트 1위가 아니라 이달의 소녀라는 세계관을 넓혀나가는 것!” 이라는 정확한 목표 설정답게 점점 팬들과 ‘이달의 소녀’의 세계관 공유가 넓어져갔고 ‘이달의 소녀 1/3’은 방송 출연한 번 없이도 이니스프리의 모델로 발탁되며 타 걸그룹과는 차원 다른 행보를 보여왔다.

그리고 ‘이달의 소녀 1/3’은 단순한 유닛이라기 보다 ‘이달의 소녀’라는 세계관을 대중들에게 처음 선보이는 선발대의 역할을 부여받고 2017년 3월. 앨범 [Love & Live]를 완성했다.

‘희진’은 재능과 소질, 노력과 외모 등 다방면을 갖춘 소녀로, 그리고 ‘현진’은 소녀스러운 외모와 달리 허술하기 짝이 없는 소녀로, ‘하슬’은 팀을 이끄는 1/3의 리더로서의 현명함과 배려심을 갖고 있는 소녀로, ‘비비’는 낯선 세계에서 도착해 ‘이달의 소녀’라는 세계관에 적응하고 있는 소녀로 각자의 매력으로 팬들에게 다가간다.

뮤직비디오 프로덕션은 디지페디, 음악 프로듀싱은 모노트리, 안무는 김화영 단장과 김현규 단장이 힘을 뭉쳤으며, 사진은 고지영 작가, 크레이티브 디렉팅은 제이든 정이 맡으며 케이팝의 최고 스탭들이 힘을 뭉쳤다.

K-POP 걸그룹의 새로운 역사를 쓰고 있는 ‘이달의 소녀’는 ‘1/3’을 통해 본격적인 활동을 선보이며 그동안 공개된 ‘희진’, ‘현진’, ‘하슬’, ‘여진’의 솔로 앨범까지 이미 넘쳐나는 레퍼토리와 걸그룹의 새로운 기준을 제시하는 곡이 모여 이달의 소녀의 세계관을 점점 튼튼하게 만든다.[5]

Love&Evil[]

사랑과 생기 있는 청춘을 담은 ‘Love&Live’는 2017년 현존하는 걸그룹의 음악적 문법에 최대한 발을 맞추며 이달의 소녀 1/3 만의 두근거리는 설렘을 담아냈다.[6]

Tracklist[]

  1. Into the New Heart” (Guitar by Jungmo of TRAX) – 1:07
  2. Love & Live (지금, 좋아해)” – 3:26
  3. You and Me Together” – 3:07
  4. Fairy Tale” – 3:07
  5. Valentine Girl (3월을 기다려)” – 3:10

History[]

Background and Release[]

On February 14, a month before release, a teaser of their song “Valentine Girl” was released.[7] After all members of the subunit were revealed through their M/V and single albums, on Mar 13, 2017, the group’s first M/V “Love & Live”.

Music Video[]

The music video was released on March 13, 2017. It was filmed in New Zealand and Hong Kong among various locations, with a track and field concept.[8]

Promotion[]

The group made their first appearance to the stage on Inkigayo.

Gallery[]

Promotional Images[]

Photocards[]

Normal Version[]

Limited Version[]

Each album comes with one random photocard, total of eight possible photocards

Poster[]

Posters are limited edition and could be chosen to be purchased with the album

Links[]

Official[]

Download/Stream[]

Audio[]

Credits[]

Songs[]

Songs Writers
Lyrics Composers Arrangers
Into the New Heart
(Guitar by Jungmo of TRAX)
- Hwang Hyun (MonoTree)
NOPARI (MonoTree)
Love & Live (지금, 좋아해) Hwang Hyun (MonoTree)
You and Me Together Artronic Waves
David Kater
Artronic Waves

Fairy Tale

Artronic Waves
Valentine Girl (3월을 기다려) Hwang Hyun (MonoTree)

Album[]

Videos[]

MV_이달의_소녀_1_3_(LOONA_1_3)_"지금,_좋아해(Love&Live)"

MV 이달의 소녀 1 3 (LOONA 1 3) "지금, 좋아해(Love&Live)"

MV_이달의_소녀_1_3_(LOONA_1_3)_"지금,_좋아해(Love&Live)"_Choreography_Ver.

MV 이달의 소녀 1 3 (LOONA 1 3) "지금, 좋아해(Love&Live)" Choreography Ver.

MV_이달의_소녀_1_3_(LOOΠΔ_1_3)_"You_and_Me_Together"_(Special_MV)

MV 이달의 소녀 1 3 (LOOΠΔ 1 3) "You and Me Together" (Special MV)

Trivia[]

  • As of April 2020, the mini album has sold 2,502 copies on Hanteo, and 7,130 copies on Gaon.
  • This is the only LOONA album to feature a colored header on the physical album cover art. All other LOONA albums, including the Normal version of Love & Live, have white headers only.

References[]

  1. As an adjective according to LOONA TV #297
  2. About $9 million USD
  3. Early Loona Album Descriptions (LOONA 1/3). Team Subbits. 2020.05.30
  4. loonatheworld “이달의 소녀 1/3 (LOONA 1/3) ‘Sonatine’” music video description. YouTube. 2017.04.26
  5. Love & Live 앨범소개 (Album Description). Melon. 2017.03.13
  6. loonatheworld “이달의 소녀 1/3 [Love&Evil]” (album description). Facebook. 2017.04.26
  7. Soompi: LOOΠΔ Shares Adorable Instagram-Inspired Preview For Sub-Unit Release
  8. Soompi: Rookie Girl Group Unit LOOΠΔ 1/3 Drops First MV “Love&Live”

Navigation[]

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