Love & Live (Love and /Laɪv/[1], Hangul: 러브 앤 라이브; also Love&Live) is the debut mini-album of LOONA 1/3, LOONA’s first sub-unit consisting of members HeeJin, HyunJin, HaSeul, and ViVi. It was released on March 13, 2017, and was repackaged and re-released as Love & Evil in April of the same year.

The physical album was sold in two versions, Normal and Limited.

Description[edit | edit source]

Album[edit | edit source]

1 year and 8 months until full group, 9.9 billion won in total production budget, overseas location filming for all members in Paris, Tokyo, London, Iceland, and Taiwan, offline promotions covering the streets of Seoul, over-the-air TV advertisements... The "Girl of the Month" project, which has drawn attention with their every move as the nation's largest idol project, unveils the "1/3" unit.

In the process of revealing each of the 12 months, fans have wondered, "how can we wait for a year and eight months?". To answer this, LOONA makes their debut to the public ahead of the full group through the universe of "1/3".

Stating that their goal is "to expand the world of LOONA further, not #1 on the charts!", the universe of LOONA has expanded with fans. LOONA is unlike other girl groups, and "LOONA 1/3" have been selected as models for Innisfree without a single broadcast appearance.

LOONA 1/3 is not just a unit, but are tasked with introducing the universe of LOONA to the general public, and completed their album "Love & Live" in March 2017.

Love&Evil[edit | edit source]

Filled with sense of youthful love, Love & Live is an album to express LOONA 1/3’s palpitating emotions in the boundaries of contemporary K-pop girl group music of 2017.[2]

Album[edit | edit source]

완전체까지 1년 8개월, 총 제작예산 99억원, 프랑스 파리, 일본 도쿄, 영국 런던, 아이슬란드, 대만 등 전 멤버가 세계를 돌며 해외 로케이션 촬영, 서울 시내 전역을 도배한 오프라인 프로모션, 공중파 TV 광고... 국내에서 가장 스케일이 큰 아이돌 프로젝트로 행보마다 화제를 모았던 '이달의 소녀'가 '1/3' 유닛을 공개했다.

12인의 완전체까지 공개되는 과정 속에 팬들은 과연 "1년 8월이라는 기간을 어떻게 기다릴 수 있을까" 라는 의문이 줄을 이었지만 '이달의 소녀'는 '1/3'이라는 새로운 세계관을 통해 완전체에 앞서 대중들에게 첫 선을 보였다.

"우리의 목표는 음원 차트 1위가 아니라 이달의 소녀라는 세계관을 넓혀나가는 것!" 이라는 정확한 목표 설정답게 점점 팬들과 '이달의 소녀'의 세계관 공유가 넓어져갔고 '이달의 소녀 1/3'은 방송 출연한 번 없이도 이니스프리의 모델로 발탁되며 타 걸그룹과는 차원 다른 행보를 보여왔다.

그리고 '이달의 소녀 1/3'은 단순한 유닛이라기 보다 '이달의 소녀'라는 세계관을 대중들에게 처음 선보이는 선발대의 역할을 부여받고 2017년 3월. 앨범 [Love & Live]를 완성했다.

Love&Evil[edit | edit source]

사랑과 생기 있는 청춘을 담은 ‘Love&Live’는 2017년 현존하는 걸그룹의 음악적 문법에 최대한 발을 맞추며 이달의 소녀 1/3 만의 두근거리는 설렘을 담아냈다.[3]

Tracklist[edit | edit source]

  1. Into the New Heart” (Guitar by Jungmo of TRAX) – 1:07
  2. 지금, 좋아해 (Love & Live)” – 3:26
  3. You and Me Together” – 3:07
  4. Fairy Tale” – 3:07
  5. 3월을 기다려 (Valentine Girl)” – 3:10

History[edit | edit source]

Background and Release[edit | edit source]

On February 14, a month before release, a teaser of their song "Valentine Girl" was released.[4] After all members of the subunit were revealed through their M/V and single albums, on Mar 13, 2017, the group's first M/V "Love & Live.

Music Video[edit | edit source]

The music video was released on March 13, 2017. It was filmed in New Zealand and Hong Kong among various locations, with a track and field concept.[5]

Promotion[edit | edit source]

The group made their first appearance to the stage on Inkigayo.

Gallery[edit | edit source]

Promotional Images[edit | edit source]

Photocards[edit | edit source]

Normal Version[edit | edit source]

Limited Version[edit | edit source]

Each album comes with one random photocard, total of eight possible photocards

Poster[edit | edit source]

Posters are limited edition and could be chosen to be purchased with the album

Links[edit | edit source]

Official[edit | edit source]

Audio[edit | edit source]

Download/Stream[edit | edit source]

Credits[edit | edit source]

Songs[edit | edit source]

Songs Writers
Lyrics Composers Arrangers
Into the New Heart

(Guitar by Jungmo of TRAX)

- Hwang Hyun (MonoTree)
NOPARI (MonoTree)
지금, 좋아해 (Love & Live) Hwang Hyun (MonoTree)
You and Me Together Artronic Waves
David Kater
Artronic Waves

Fairy Tale

Artronic Waves
3월을 기다려 (Valentine Girl) Hwang Hyun (MonoTree)

Album[edit | edit source]

Videos[edit | edit source]

MV_이달의_소녀_1_3_(LOONA_1_3)_"지금,_좋아해(Love&Live)"

MV 이달의 소녀 1 3 (LOONA 1 3) "지금, 좋아해(Love&Live)"

MV_이달의_소녀_1_3_(LOONA_1_3)_"지금,_좋아해(Love&Live)"_Choreography_Ver.

MV 이달의 소녀 1 3 (LOONA 1 3) "지금, 좋아해(Love&Live)" Choreography Ver.

MV_이달의_소녀_1_3_(LOOΠΔ_1_3)_"You_and_Me_Together"_(Special_MV)

MV 이달의 소녀 1 3 (LOOΠΔ 1 3) "You and Me Together" (Special MV)

Trivia[edit | edit source]

  • As of April 2020, the mini album has sold 2,502 copies on Hanteo, and 7,130 copies on Gaon.
  • This is the only LOONA album to feature a colored header on the physical album cover art. All other LOONA albums, including the Normal version of Love & Live, have white headers only.

References[edit | edit source]

Navigation[edit | edit source]

v - e
LOONA 1-3 Logo.png
HeeJinHyunJinHaSeulViVi
Discography
Mini albums
LOOΠΔVERSE
Characters LOONA 1/3 : HeeJinHyunJinHaSeulViVi
Locations Earth
Analysis Love & LiveSonatineLove & Live 2.0
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