"love4eva" is the second and title track from the mini-album Beauty&thebeat by the third sub-unit, yyxy of LOOΠΔ.

It was released on May 30, 2018 as the lead track of the album along with a music video on YouTube. Following the release of the music video, a choreography practice was later revealed.

The song features intro vocals by Grimes.


E-TRIBE, the maestro of dance music known for producing SNSD's 'Gee', and an upcoming production team 'BADD' have collaborated to produce the track where the members of LOONA/yyxy completed "love4eva" with their various voice colors and expressive emotions. Sudden encounter of a crush. They sing that it is not just a process to get the person to love you back, but their emotion itself is what is lovable and precious.

Also, the news that one of the hippest artists in the world, Grimes, will be featuring in the track have raised a fervor in the pop scene around the globe. The beats lay on the start for the girls with blessing and grace by Grimes, the creator of her own musical universe.

The music video was shot exclusively in Szabadkígyós, Hungary with LOONA's video director Digipedi. The director capture LOONA/yyxy's process of completing heir ego, which may be a 'new' 'Heart Attack' which is 'One & Only' and 'Egoist' in their own each way.



Promotional ImagesEdit

Behind The ScenesEdit






Audio Edit


  • Vocal Directed by: Choi Young Gyung
  • Chorus by: Hickee
  • Keyboard by: Kim Jin Hyung
  • Recorded by: Woo Min Jung @ InGrid Studio
  • Mixed by: Yoon Won Kwon @ Studio SEAN
  • Headmistress/Teacher: Instagram Icon Barkaszi Dóra


MV 이달의 소녀 yyxy (LOONA yyxy) "love4eva (feat

MV 이달의 소녀 yyxy (LOONA yyxy) "love4eva (feat. Grimes)"

Released on May 30, 2018

Teaser 이달의 소녀 yyxy (LOONA yyxy) "love4eva (feat

Teaser 이달의 소녀 yyxy (LOONA yyxy) "love4eva (feat. Grimes)"

Released on May 24, 2018

이달의 소녀 yyxy (LOONA yyxy) "love4eva (feat

이달의 소녀 yyxy (LOONA yyxy) "love4eva (feat. Grimes)" Choreography Practice

Released on May 30, 2018


  • "love4eva" is the first LOOΠΔ track to officially feature an artist in the vocals that is not part of the group. The track featured intro vocals by Canadian musician, songwriter, record producer and visual artist, Grimes.[1] On Twitter, Grimes revealed that the collaboration was a trade, suggesting that in the future she has plans to produce a track with LOOΠΔ's vocals.[2]
  • The track has four different versions of the dance break. Each normal edition album randomly contains one of three versions of the dance break. The first version is the one released digitally online. The second version offers a completely different twist, with electric beats and the vocals "I'm getting in hot". The third is described to be similar to hip hop with the vocals "Party everybody and everybody put your hands up". The final version is jazzy in genre with beats similar to those in HeeJin's "ViViD" and is only available in the limited edition album.
  • The song was chosen as the 17th best k-pop song of 2018 by Paper Magazine.[3]


  1. Grimes on her vocals for love4eva (Twitter)
  2. Grimes x LOONA vocal trade (Twitter)
  3. PAPER's Top 20 K-Pop Songs of 2018
  • Korean lyrics: Naver music
  • English translation: “love4eva” MV official English captions


v - e
Yyxy Logo v3
YvesChuuGo WonOlivia Hye
Mini albums
Characters yyxy : YvesChuuGo WonOlivia Hye
Locations Eden
Analysis Love4eva
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