Mobius Strip

The LOOΠΔVERSE is the fictional universe where the members of LOONA live. It is depicted through their music videos and teasers. Its existence was officially announced on April 26, 2017, but was given its name on May 22 of the same year.

Since the lore of the LOONAVERSE can be interpreted in many different ways, many Orbits have begun to theorize what the music videos entail, and how each member's story intertwines with each other. This part of the article covers the biggest and most popular theories on the LOONA music videos and the timeline of events in the LOONAVERSE.


The LOONAVERSE is a universe that exists on a möbius strip. The members of LOONA 1/3 reside on earth and portray realistic girls that can be found on streets or at schools. ODD EYE CIRCLE lives between earth and space, aka the middle earth. They display changing and mutative characteristics while suggesting love should be taken control of instead of being passive. Lastly, yyxy inhabit a 'utopia', known as 'Edenism', beyond earth and the middle earth. They decide to escape their 'Eden' in order to discover themselves.


Official videos that have been connected to the LOONAVERSE.

Title Type Released
"ViViD" Music video October 4, 2016
"Around You" Music video November 16, 2016
"I'll Be There" Music video November 16, 2016
"Let Me In" Music video December 14, 2016
"The Carol" Music video December 14, 2016
"Kiss Later" Music video January 16, 2017
"My Sunday" Music video January 17, 2017
"My Melody" Music video January 18, 2017
"Love & Live" Music video March 12, 2017
"Everyday I Love You (Feat. HaSeul)" Music video April 16, 2017
"Sonatine" Music video April 27, 2017
"Everyday I Need You (Feat. JinSoul)" Music video May 13, 2017
"Eclipse" Music video May 22, 2017
"Singing in the Rain" Music video June 25, 2017
"Love Cherry Motion" Music video July 27, 2017
"Reveal" Teaser August 29, 2017
"Girl Front" Music video September 20, 2017
"Sweet Crazy Love" Music video October 30, 2017
"new" Music video November 27, 2017
"Heart Attack" Music video December 27, 2017
"One & Only" Music video January 29, 2018
"Egoist (feat. JinSoul)" Music video March 29, 2018
"love4eva (feat. Grimes)" Music video May 30, 2018
"one" - July 13, 2018
"Hi High" Music video August 20, 2018
"X1X" Teaser December 31, 2018
"XIIX" Teaser January 10, 2019
"XIIIX" Teaser January 20, 2019
"XIVX" Teaser January 30, 2019
"For all LOOΠΔs around the world" Teaser February 15, 2019
"Butterfly" Music video February 19, 2019
"#" Teaser March 31, 2019
"#1" Teaser December 14, 2019
"#2" Teaser January 9, 2020
"#3" Teaser January 22, 2020
"To all LOOΠΔs around the world" Teaser January 30, 2020
"So What" Music video February 5, 2020
"Why Not?" Music video October 19, 2020
"Star" Music Video November 18, 2020
"New Moon" Teaser December 29, 2020
"&1" Trailer June 15, 2021
"&2" Trailer June 23, 2021
"&3" Trailer June 25, 2021
"PTT (Paint The Town)" Music Video June 28, 2021
"LOONA Japan Debut Teaser" Teaser September 17, 2021
"HULA HOOP" Music Video October 15, 2021
"Flip That" Music Video June 20, 2022
Title Event
"ViVi Letter to Hong Kong" Cinema Theory
"See Saw" Cinema Theory
"Starlight" Cinema Theory


There is no official timeline of the LOONAVERSE that Blockberry Creative has confirmed, but instead we are given clues through member reveals, music videos, and teasers about the sequence of events in this world. Many different people have begun to theorize what events in the LOONAVERSE impacted what, and how every bit of lore fits together.
By far the most popular timeline is according to the order in which music videos and members were revealed. ("There are no simultaneous happenings. Aside from the two Carols, everything is happening like a domino effect. When one thing happens it triggers another addition to the LOONAVERSE."[1])

Timeline based off the order in which the music videos and members were revealed:

ViViDAround YouI'll Be ThereLet Me InThe CarolKiss LaterLove & LiveEveryday I Love YouSonatineEveryday I Love You → ViVi's Letter to Hong Kong → Sweet Crazy LoveEclipseSinging in the RainLove Cherry Motion → "Reveal" Teaser → Girl FrontLOONATIC → Love & Live Remix → Starlight VCR → NewHeart AttackSee SawOne & OnlyLove4evaEgoist → ONE (Cinema Theory Busan)

Timeline based off lore pieces (up to interpretation):

ViViDNewHeart AttackOne & OnlySee SawAround YouI'll Be ThereLet Me InMy SundayThe CarolKiss LaterMy MelodyLove & LiveEveryday I Love YouSonatineEveryday I Need YouViVi's Letter to Hong KongSweet Crazy LoveEclipseSinging in the RainLove Cherry MotionGirl FrontLOONATIC"One" yyxy teaserLove4EvaEgoist

Videos Analysis[]

The analysis of the LOONAVERSE is possible with the interpretation of music videos, teasers and other videos released in events such as LOONA Cinema Theory: Up & Line.


Each member of LOONA plays a character in the LOONAVERSE by the same name. These are descriptions of each member and how they impact the LOONAVERSE based on the internet's most popular LOONAVERSE theorists.

Sub-Units Roles[]

Three units were revealed so far.


Three locations were revealed so far.

Other Lore[]

There's always more to explore outside of the music videos and members of LOONA. In these articles we will be exploring the inner workings of the LOONAVERSE and the information Blockberry Creative gives us about the secrets of this world.

Future Predictions[]

In an interview with DAZED, JinSoul stated "I can tell you that this is not the end, rather just a beginning. There could be a new unit with different combinations, for example, HyunJin and I could be a new unit."[2] This simple statement sheds a light on how the LOONAVERSE works and as a whole, the future of LOONA. As mentioned in Cultural References this suggests the idea of reincarnation, where people or creatures are born again once they die. Their body stays on earth but their spirit or soul is given to a new creature until that organism dies, in a continuous cycle.

With the idea of the LOONAbirth we could end up seeing a "LOONAdeath" and then a rebirth or a reincarnation of the LOONA members into new subunits, new roles, new colors, and new animals. The LOONA we see now could look very different in a year's time. We could currently be in "Phase 1" of LOONA, with future phases and versions of LOONA to come.

More Sources for Theories[]

[3] [4] [5] [6] [7] [8] [9] [10] [11] [12] [13] [14] [15]