JINBYJIN (진바이진), born Choi Jin Suk (최진석) and also credited as Jin Suk Choi (진석최), is a South Korean producer. He's also a Creative Manager, Domestic & International Communication at EKKO Music Rights.

He's part of songwriting and production team "Dsign Music", also signed at EKKO Music Rights.

He has produced a lot for SM Entertainment groups such as Red Velvet (레드벨벳), EXO (엑소) and SHINee (샤이니).

Frequent collaborators include fellow Dsign Music producers/songwriters Anne Judith Stokke Wik, Nermin Harambašić and Ronny Vidar Svendsen and lyricists Hwang Yubin (EXO's "Trouble", TAEMIN's "Crazy 4 U", U-KNOW's "Blue Jeans"...) and Jo Yoon Kyung (Eric Name's "Love Yourself", Red Velvet's "Bad Dracula" and "Red Dress", Sujer Junior's I Think I, TVXQ's "Broken"...).

Choi has for long been pushing the boundaries of his music as artist, songwriter, platinum producer and music business entrepreneur.

In 2012 Choi joined Dsign Music AS and became Head of Asia, and has since then been in charge of Creative and A&R processes for the company in the Asian markets.

Choi has always been very versatile in his work, not only as a songwriter and producer but also as entrepreneur so in 2016 he co-founded Dsign Media AS.

And at the age of 29, Choi was appointed professor in Music Technology at Seoul Culture Arts University.

Choi has established a huge global network by building bridges between east and west. Choi has also hosted the international writing camp Seoul Calling (YG Entertainment, HIGHGRND and G.O.O.D Music).

In 2016 Choi was appointed Creative Manager, Domestic & International Communication for EKKO Music Rights.
- EKKO Music Rights presentation

Contribution to LOONA's discography[]

Indicates single
ABC EKKO Music Rights affiliated
Year Song Composer Arranger Lyrics Other
2020 "Fall Again"
Songs Lyrics Composers Arrangers Album Year Members
Fall Again


Kim Yeon Seo
JINBYJIN [12:00] 2020 LOONA

Notable works for other artists[]

SM Entertainment Artists (current and former)

Artist Year Song Album
EXO (엑소) 2019 Trouble Obsession
EXO BAEKHYUN (백현) 2016 Dream (with Suzy/수지 (Miss A)) Dream
f(x) Amber (엠버) 2015 Shake That Brass Beautiful
f(x) Luna (루나) 2017 Honey Bee (with Hani, Solar) Honey Bee
Girls' Generation (소녀시대) 2015 Catch Me If You Can Catch Me If You Can
NCT 127 2018 Simon Says Regulate
SHINee (샤이니) 2018 You & I (안녕) The Story of Light EP.1
SHINee JONGHYUN (종현) 2018 I’m So Curious (어떤 기분이 들까) Poet | Artist
SHINee KEY (키) 2018 This Life Face
SHINee TAEMIN (태민) 2017 Crazy 4 U MOVE
Red Velvet (레드벨벳) 2015 Red Dress The Red
Oh Boy
2016 Bad Dracula Russian Roulette
2017 Rebirth (환생) Rebirth
2018 'Cause It’s You #Cookie Jar
With You (한여름의 크리스마스) Summer Magic
Red Velvet Yeri (예리) 2018 Hair In The Air (w/ Renjun, Jeno, Jaemin) Hair In The Air
Super Junior (슈퍼주니어) 2013 Candy Blue World
2019 I Think I Time Sleep
SuperM Lucas (루카스) 2020 Bass Go Boom We Are The Future Tour
TVXQ (동방신기) 2018 Broken (다 지나간다...) New Chapter #1: The Chance of Love
TVXQ U-KNOW (유노윤호) 2019 Blue Jeans True Colors
WayV 2021 Good Time Kick Back


  • ITZY (있지) - I Don’t Wanna Dance
  • MISS A (미쓰에이) - Melting (녹아)
  • STRAY KIDS - Secret Secret
  • TWICE (트와이스) - Ready To Talk (툭하면톡)
  • TWICE (트와이스) - QUEEN
  • TWICE (트와이스) - Truth

Other groups

  • APINK (에이핑크) - Boom Pow Love
  • ARASHI (嵐) - Imaging Crazy
  • ASTRO (아스트로) - Moonwalk
  • B.A.P - Diamond 4 Ya
  • Boy24 (소년24) - Game Boy
  • Boys Republic (소년공화국) - I’m Ready
  • Boys Republic (소년공화국) - Orange Sky
  • Boys Republic (소년공화국) - Party Rock (전화해집에)
  • Boys Republic (소년공화국) - Special Girl
  • Boys Republic (소년공화국) - Video Game
  • Boys Republic (소년공화국) - You Are Special (넌내게특별해)
  • Epik High (에픽하이) - Here Come The Regrets (Feat. 이하이 / Lee Hi)
  • HISTORY- Tell Me Love (열대야)
  • MONSTA X (몬스타엑스) - Fighter
  • RAINZ (레인즈) - Dilemma
  • SF9 - Still My Lady (여전히 예뻐)
  • SunnyHill (써니힐) - 놈놈놈 (Nom Nom Nom
  • VERIVERY (베리베리) - Get Outta My Way
  • VERIVERY (베리베리) - Get Ready
  • VERIVERY (베리베리) - Thank you next
  • VICTON - Flip A Coin


  • Ailee (에일리) - If You
  • Ailee (에일리) - Reminiscing (낡은그리움)
  • 볼빨간사춘기 (BOL4) - 아틀란티스 소녀 (Atlantis Princess)
  • 에디킴 (Eddy Kim) - 내입술따뜻한커피처럼 (My Lips Like Warm Coffee) (Feat. 이성경 / Lee Sungkyung)
  • 에릭남 (Eric Nam) - Love Yourself
  • 한승우 (Han Seungwoo) - Fever
  • 한승우 (Han Seungwoo) - Sacrifice
  • 하성운 (Ha Sungwoon) - Get Ready
  • HYOLYN (효린) - Paradise
  • Kang Mijin (강미진) - 아름답게 (Beautifully)
  • 김필 (Kim Feel) - Marry Me
  • Krishane - Found Da Boi
  • 박정현 (Lena Park) - 연애중 (Courting)
  • 박정현 (Lena Park) - 같이 (With You)
  • 임재범 (Lim Jaebum) - 이름 (Name)
  • 민서 (Minseo) - 알지도 못하면서 (Growing Up)
  • 민서 (Minseo) - 이상한애 (Weird You)
  • Nabiha - Feel Your Body
  • Nathan Sykes - Kiss Me Quick
  • Sonnet Son (손승연 / Son Seung Yeon) - Ms. Burgundy
  • Sonnet Son (손승연 / Son Seung Yeon) - 보이지않아도 (Though I Can’t See You)
  • Sonnet Son (손승연 / Son Seung Yeon) - 경고 (Warning)
  • Sonnet Son (손승연 / Son Seung Yeon) - 미운오리새끼 (Ugly Duckling)