[#] (Hash,[1][2][3] Hangul: 해시; also known as Sharp,[4] Hangul: 샵) is a mini-album from South Korean girl group LOOΠΔ. It was released on February 5, 2020, including lead single “365” and title track “So What”.

It was announced[5] on January 7, 2020 via Fancafe that HaSeul would not be participating in promotions for this album due to mental health concerns.

The members’ individual teasers were released at 12am (KST) and 2:05pm (KST), the latter being in reference to the date the album was released, February 5.

Description[edit | edit source]

Album[edit | edit source]

If [+ +] was about the basic combination of adding each other, [X X] was about the applied combination of multiplying each other.

Just like how # has little meaning when used by itself, but manifests in special functions or great achievement when used alongside words and characters, [#] is about how we can realize results from multi-use combinations when we are together.[6]

Music Video[edit | edit source]

Fate collides fate in LOOΠΔ to make coincidence.

12th member, Olivia Hye and the 1st member HeeJin meets in fate and made LOOΠΔ as a whole world.

[#] does not mean much when it is used alone, but it means that when # is used in combination with words or letters, they realize the result of a multi-use combination when they are together, just as they perform a special function or great ability.

Through this album, LOOΠΔ want people to break out of the box, boundaries and prejudices, showing them to not to be afraid to challenge yourself. It is possible to make different waves more than you can imagine if you challenge yourself with your passion(BURN), and go forward.

On “THE BACK OF THE MOON”, which no one knows about, instead of a moon that does not shine on its own and always shows the same side, LOOΠΔ serves as a fuse in the heart of the whole LOOΠΔs around the world.

Through this album, LOOΠΔ is about to show the whole different confident, challenging LOOΠΔ, not the same LOOΠΔ people all know.[7]

Album[edit | edit source]

[+ +]가 서로가 더해졌을 때의 베이직한 결합을 담았다면 [X X]은 서로가 곱해졌을 때의 응용적인 결합을 담았다.

[#]는 단독으로 쓰일 때 크게 의미가 없으나 #가 단어나 문자와 함께 쓰일때 특별한 기능 또는 대단한 능력을 발휘하는 것처럼 서로가 함께일 때 멀티 유즈한 결합의 결과를 실현한다는 의미를 담고 있다.[8]

Music Video[edit | edit source]

이달의 소녀는 운명과 운명을 충돌시켜 우연을 만든다.

열두 번째 멤버 Olivia Hye와 첫 번째 멤버 희진이 숙명처럼 만나 이달의 소녀라는 하나의 세계를 완성시켰다.

[#]는 단독으로 쓰일 때 크게 의미가 없으나 #가 단어나 문자와 함께 쓰일 때 특별한 기능 또는 대단한 능력을 발휘하는 것처럼 서로가 함께일 때 멀티 유즈한 결합의 결과를 만들어 낸다는 의미를 담고 있다.

이달의 소녀는 이번 앨범을 통해 기존의 틀에서 벗어나 경계와 편견을 넘어 세상의 모든 소녀들에게 도전하는 것을 두려워하지 말고, 자리에서 일어나 뜨거운 열정(BURN)으로 세상에 도전하고 전진한다면 상상 이상의 변화의 물결을 만들어 낼 수 있다는 이야기를 전한다.

스스로 빛을 내지 않고 언제나 같은 면을 보여주는 달이 아닌 “THE BACK OF THE MOON” 아무도 모르는 ‘달의 뒷면’에서 이달의 소녀는 전 세계 이달의 소녀의 마음에 불을 붙이는 도화선 역할을 한다.

이달의 소녀는 이번 앨범을 통해 기존의 이달의 소녀가 보여준 것과는 완전히 다른, 당당하고 도전적인 모습을 보여줄 예정이다.

Tracklist[edit | edit source]

  1. #” – 1:06
  2. So What” – 3:18
  3. Number 1” – 3:22
  4. Oh (Yes I Am)” – 3:15
  5. Ding Ding Dong (땡땡땡)” – 2:58
  6. 365” – 3:41

CD exclusive[edit | edit source]

Background and Release[edit | edit source]

On Dec 15, 2019 a mysterious teaser title "#1" was released on YouTube.[10] On Jan 1, 2020 LOONA released a teaser for their upcoming comeback "#" at midnight on Twitter. On Janurary 2, a day later, a teaser titled "#2" was released following their previous numbered teaser. Later on Jan 8, a statement from BlockBerryCreative was released, announcing that member Jo HaSeul would be halting from promotions due to recieveing treatment for her anxiety.[11] Jan 14-19 teaser photos were released for their comeback along with the tracklist being revealed on Jan 20. It revealed the title track being "So What" and the previous single "365" included.[12] On Feb 5, at 6 PM KST the M/V for their title track "So What" was released along with the rest of the album.[13]

Promotion[edit | edit source]

They made their comeback stage on M! Countdown along with other artists, such as GFriend and EVERGLOW. [14]LOONA took their first ever win with "So What" on M! Countdown as of March 12, versus MNCD's "Ice Age".[15]

Gallery[edit | edit source]

Promotional[edit | edit source]

Behind the Scenes[edit | edit source]

Photo Shoot[edit | edit source]

Links[edit | edit source]

Official[edit | edit source]

Credits[edit | edit source]

Songs[edit | edit source]

# Song Lyrics Composers Arrangers
1 # - Coach & Sendo
2 So What Jo Yoon Kyung David Anthony
Anna Timgren
David Anthony
IMLAY
3 Number 1 Kim Jin (makeumine works)
JQ
minGtion
Tara Nabavi
Malin Johansson
minGtion
4 Oh (Yes I Am) Le'mon Coach & Sendo
Le'mon
Coach & Sendo
5 땡땡땡 Kim Yeon Seo minGtion
Kim Yeon Seo
6 365 Hwang Yubin Johan Gustafsson
realmeee
Hayley Aitken
Hidden #

Day & Night

Kim Yeon Seo Coach & Sendo
Kim Yeon Seo
Coach & Sendo

Producers and lyricists’ SNS

  • Anna Timgren Instagram Icon.png
  • Coach & Sendo (Sendo Facebook Icon.png YouTube Icon.pngSoundCloud Icon.png)
  • David Anthony Facebook Icon.png
  • Hwang Yubin Instagram Icon.png
  • JQ (제이큐) Instagram Icon.png
  • Kim Jin (김진) Instagram Icon.png
  • Kim Yeon Seo Instagram Icon.png
  • Le'mon Instagram Icon.png
  • makeumine works Instagram Icon.png
  • minGtion (밍지션) Instagram Icon.png
  • realmeee Instagram Icon.png
  • Tara Nabavi Instagram Icon.png

Album[edit | edit source]

  • Executive Producer: Lee Jong Myung
  • Producer Supervisor: Lee Jong-Hyeon
  • Executive Supervisor: Woo Na-Man
  • Project Supervisor: Daniel Park
  • Music Producer: Lee Soo-Man
  • Promotion Manager: Park Yoon-Pyo (박윤표)
  • Management: Lee Dong-Hoon (이동훈), Park Hyo-Jeong (박효정), Lee Seol-Lee (이설이), Park Cheol-Woo (박철우)
  • Communication Manager: Park Bo Ra (박보라)
  • Communication: Kim Do-Yeon (김 도연), Ha Jeong-Yoon (하정윤), Park Hyo-Min (박효민)
  • Advertising Business Director: Oh Ji-Ho (오지호)
  • Strategy Planning: Yun Do-Yeon (윤도연), Nam So-Jung (남소정)
  • Accounting: Chang Min-Seok (장민석), Noh Yeo-Jin (노언진), Jang Hye-Kyoung (장혜경)
  • A&R: Yun Do-Yeon (윤도연), Kim Ye-Lim (김여림), Baek In-Chan (백인찬) @ BlockBerryCreative
  • Recording Engineer:
    • Jung Eun-Kyung (정은경), Kim Ji-Hyun (김지현) @ Instagram Icon.png In Grid Studio;
    • Min Sung-Su (민성수), Kwon Eugene (권유친) @ doobdoob Studio
  • Mixing Engineer: Instagram Icon.png Jay-P Gu (구종필) @ KLANG Studio
  • Mastering Engineer: Instagram Icon.png Kwon Nam-Woo (권남우) @ 821 Sound Mastering
  • Stylist: Instagram Icon.png Kim Min (김민) @ BlockBerryAtelier; Kim Ye-Ji (김예지), Kim Ha-Neul (김하늘)
  • Hair: Instagram Icon.png Jo Chun Il (천일) @ BlockBerryAtelier (and Joy187); Instagram Icon.png Hyelime (혜림), Instagram Icon.png Yu Jin Sol (유진솔), Instagram Icon.png Cho Hee (초히), Instagram Icon.png Jin Jeon (진전) @ Instagram Icon.png Joy187
  • Makeup: Instagram Icon.png Jang Yoo Jin (장유진) @ BlockBerryAtelier; Lee Eun-Ji (이은지), Kim Min-Ji (김민지), Hwang Da-Un (황다운)
  • Music Video: @ Instagram Icon.png DIGIPEDI
  • Performance Director: Faryoung Kim @Instagram Icon.png Faryoung Kim
  • Head Choreographer: Instagram Icon.png Hyungyu HG Kim, Instagram Icon.png Faryoung Kim @ AYOHG
  • Choreography: Instagram Icon.png Kyle Hanagami
  • Choreography idea: HeeJin, Choerry, Yves, Olivia Hye @ LOONA
  • Photographer: Instagram Icon.png gowontae
  • Art Work: Studio XXX

Videos[edit | edit source]

Trivia[edit | edit source]

  • This project was also referred to by fans as “B#RN”, after logos on the shirts worn by LOONA members in their Fire” cover and the onscreen text in the original “#” teaser.
  • This album was originally titled “Sharp” rather than “Hash”. The name was changed some time after the departure of Jaden Jeong from BlockBerry Creative.
  • This mini-album is the first post-debut LOONA project not to feature songs by MonoTree.
  • Filming for portions of the “So What” music video and related [#] teasers took place in Thailand.
  • Lee Soo Man, the founder of SM Entertainment, participated in the production of the album, after watching LOONA's “Cherry Bomb” cover.[16]
    • This makes LOONA the first non-SM artist/group he has produced for.[17]
  • Yves described their title track "So What" as "Maximizing their girl krush qualities"[18]
  • Olivia Hye said the hardest part of their So What M/V was that it was hot during filming the choreography scenes [19]
    • They drank a lot of water during the filming and carried wet towels around their necks [19]
  • They took their first win with "So What" [15]

References[edit | edit source]

  1. MBN “걸그룹 이달의소녀, 미 아이튠스 싱글·앨범 차트 1위 석권 (Girl Group LOONA Wins No.1 on iTunes Single Album Chart)” NAVER. 2019.12.16
  2. Orrery/nim (@orrery_nim) “Olivia Hye: Our teaser for ‘Sharp—’ / Go Won: It’s ‘Hash.’” Twitter. 2020.01.21
  3. SBS “SHINDONG GAYO with LOONA” @ 3:50. YouTube. 2020.02.09
  4. KPOP TOWN "LOONA (이달의 소녀) 2nd Mini Album - [Sharp]" Retrieved 2020.02.02
  5. Orrery/nim (@orrery_nim) “From the fancafe” Twitter. 2020.01.07
  6. LOONA’s Subbits (@gointosubbit) “#LOONA [#] Album description (translated from Korean)” Twitter. January 22, 2020
  7. loonatheworld “이달의 소녀 (LOONA) ‘So What’” video description. YouTube. 2020.02.05
  8. Aladin “이달의 소녀 - 미니 2집 [# [한정 A] (LOONA Second Mini Album [#] (Normal A)]” Retrieved 2020.02.02
  9. loonatheworld (@loonatheworld) “#LOONA 's mini album [#] pre-order is now available. Limited A,B version contains a CD ONLY song🎁” Instagram. 2020.01.22
  10. LOONA releases striking teaser Soompi.
  11. BlockBerryCreative announces HaSeul's hiatus due to anxiety concerns Soompi.
  12. LOONA signals comeback teaser Soompi.
  13. LOONA releases confident "So What" M/V
  14. Performances from LOONA, GFriend, and EVERGLOW on M!Countdown Soompi.
  15. 15.0 15.1 LOONA takes 1st win with "So What"
  16. Orrery/nim (@orrery_nim) "Yves: 'While working on his global project, [Lee Soo Man found out about us.']" Twitter. 2020.02.05
  17. Orrery/nim (@orrery_nim) "Lee Soo Man (From SM) directly participated in the production of LOONA's latest album {#]" Twitter. 2020.02.04
  18. LOONA shares goals for So What at showcase
  19. 19.0 19.1 Olivia Hye revealed the hardest part of filming "So What" Koreaboo.

Navigation[edit | edit source]

v - e
LOONA Logo.png
HeeJinHyunJinHaSeulYeoJinViViKim LipJinSoulChoerryYvesChuuGo WonOlivia Hye
Sub-units
Discography
Solo singles
Mini albums
Repackage albums
Digital singles The Carol 2.0favOriTe365
Exclusive releases
OSTs As Time GoesSpring Flower
Events
Concerts LOOΠΔbirth (2018) • LOOΠΔ Concert [LOOΠΔVERSE] (2019) • # Showcase (2020)
Other LOOΠΔ x Study Group (2018) • LOOΠΔ Cinema Theory: Up & Line (2018) • LOOΠΔ Premier Greeting: Line & Up (2018) • LOOΠΔ Studio (2018) • LOOΠΔ Premier Greeting: Meet & Up (2019)
Filmography
Dramas WoomannaDating Class
Shows Insane Quiz Show Season 2The GashinasShows Appearances : BackstagesInterviewsLivestreamsRadio Shows
Livestreams Frequency of the Moon
Reality LOONA TVLOONA KickLOONA the TAM
Covers DanceVocal
Others ChoreographyFancamsLive PerformancesMiscellaneous VideosMusic VideosTeasers
LOOΠΔVERSE
Characters HeeJinHyunJinHaSeulYeoJinViViKim LipJinSoulChoerryYvesChuuGo WonOlivia Hye
Units LOONA 1/3ODD EYE CIRCLEyyxy
Locations EarthMiddle EarthEden
Analysis Music Videos ViViDAround YouLet Me InI'll Be ThereThe CarolKiss LaterEveryday I Love YouEveryday I Need YouEclipseSinging in the RainLove Cherry MotionnewHeart AttackOne&OnlyEgoistfavOriTeHi HighButterfly
Cinema Theory Letter to Hong KongSee SawStarlightI Like You More Nowone
Teasers Reveal Teaser (OEC)oneX X teasers# teasers
Other Lore Möbius Strip TheoryThe Color TheoryCultural ReferencesdlrowehtanoolMinor theories
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