d!g!ped! (Korean: 디지페디; or DIGITAL PEDICURE) is a South Korean video production company founded by Seong Wonmo (성원모) and Park Sangwoo, in 2007. They produce and direct music videos and film commercials.
They have filmed the majority of LOONA's music videos and other LOONAVERSE related videos.
DIGIPEDI is well known as creative production company based in Seoul, Korea. We work internationally, and we are very proud to develop and produce its directors with a global approach.
Our aim is to bring every project up to the best standards of quality, applying a know-how and dedication to craft that has developed into our very own methodology.
As the leading creative music video production of the industry, DIGIPEDI worked with numerous partners over the years. Since 2007, DIGIPEDI has been produced more than 400 videos. Not only Music Video but also we have produced and directed commercial films for L’Oreal Paris, Reckit Benkeiser, Puma, Converse, Intel, Samsung, LG electronics and so on. — DIGIPEDI's self presentation
Members[]
- Park Sangwoo (Chief Directors):
@director_oroshi - Seong Wonmo (Chief Directors): @digipedi.seong
- Moon Seokho (Director): @soulbriz @soulbriz
- Lee Moon Young (Film and Art Director; Executive Producer): @mooooon.lee
- Koo Soyoung (Producer): @calfnine
- Lee Hyesu (Assistant Director; AD): @hsbblee
- Lee Seonjin (Assistant Director; AD): @seonjineee
- Eumko / Eum Sang Tae (Director of Photography; DOP): @eumko eumko
Eumko – DOB: 1991/06/27 ; also works with other film making companies/studios - Yu Yuna (Producer, PD): @yuyenaa
Other channels
Videos filmed for LOONA[]
LOONA Music Videos filmed by DIGIPEDI[]
| Title | Year | YouTube | Vimeo | ||
|---|---|---|---|---|---|
| "Around You" (HyunJin) | 2016 | 📹 | 1theK | Danal | 📹 |
| "I'll Be There" (HeeJin & HyunJin) | 📹 | 1theK | Danal | ❌ | |
| "Let Me In" (HaSeul) | 📹 | 1theK | Danal | 📹 | |
| "The Carol" (HeeJin, HyunJin, HaSeul) | 📹 | 1theK | Danal | 📹 | |
| "Kiss Later" (YeoJin) | 2017 | 📹 | 1theK | Danal | 📹 |
| "Love & Live" (Loona 1/3) | 📹 | 1theK | Danal | 📹 | |
| "Everyday I Love You" (ViVi) | 📹 | 1theK | Danal | 📹 | |
| "Sonatine" (Loona 1/3) | 📹 | 1theK | Danal | 📹 | |
| "Eclipse" (Kim Lip) | 📹 | 1theK | Danal | 📹 | |
| "Singing in the Rain" (JinSoul) | 📹 | 1theK | Danal | 📹 | |
| "Love Cherry Motion" (Choerry) | 📹 | ❌ | Danal | 📹 | |
| "Girl Front" (Loona Odd Eye Circle) | 📹 | ❌ | Danal | 📹 | |
| "Sweet Crazy Love" (Loona Odd Eye Circle) | 📹 | ❌ | Danal | 📹 | |
| "new" (Yves) | 📹 | ❌ | Danal | 📹 | |
| "Heart Attack" (Chuu) | 📹 | ❌ | Danal | 📹 | |
| "One&Only" (Go Won) | 2018 | 📹 | ❌ | Danal | 📹 |
| "Egoist" (Olivia Hye) | 📹 | ❌ | Danal | 📹 | |
| "love4eva" (Loona yyxy) | 📹 | ❌ | Danal | 📹 | |
| "favOriTe" | 📹 | ❌ | Danal | 📹 | |
| "Hi High" | 📹 | ❌ | Danal | 📹 | |
| "Butterfly" | 2019 | 📹 | ❌ | Danal | 📹 |
| "So What" | 2020 | 📹 | 1theK | Danal | 📹|📹 |
| "Why Not?" | 📹 | 1thek | 📹|📹 | ||
| "PTT (Paint The Town)" | 2021 | 📹 | 1theK | ❌ | 📹 |
| "HULA HOOP" | 📹 | ❌ | ❌ | ❌ | |
LOONA Concept Videos by DIGIPEDI[]
- () 이달의 소녀 yyxy (LOONA/yyxy) "one"
- () 이달의 소녀 (LOONA) "For all LOOΠΔs around the world"
- () 이달의 소녀 (LOONA) "To all LOOΠΔs around the world"
[]
| Title | Original Teasers (YouTube) | Vimeo (4K) | Video Director(s) |
|---|---|---|---|
| Cinema Theory : Up & Line | 📹 | 📹 | DIGIPEDI |
| one | 📹 | 📹 | |
| X1X | 📹 | 📹 | |
| XIIX | 📹 | 📹 | |
| XIIIX | 📹 | 📹 | |
| XIVX | 📹 | 📹 |
Those teasers and concept videos are LOONAVERSE lore heavy. Some MVs released in 4K quality on Vimeo contain different scenes from the original ones (on YouTube).
LOONA Special Music Videos[]
| Title | Year | Director(s) | Links |
|---|---|---|---|
| "Around You" Original Film Ver. (HyunJin) | 2016 | DIGIPEDI |  |
|
|
"Everyday I Love You" (ViVi) - HyunJin Lipsynch Video |
2017 | DIGIPEDI | 
|
| "Everyday I Love You" (ViVi) - HaSeul Lipsynch Video |
| ||
| "Everyday I Love You" (ViVi) - HeeJin Lipsynch Video |
| ||
| "Everyday I Love You" (ViVi) - YeoJin Lipsynch Video |
| ||
| "Singing in the Rain" (JinSoul) Rap: HEEJIN VER. | 
|
Notable works for other artists:[]
GROUPS
- AB6IX – "Blind For Love", "BREATHE", "Hollywood Performance Video"
- APINK – "Mr. Chu"
- ATEEZ – "DIARY FILM", "INCEPTION", "The Black Cat NERO (Performance Video)"
- B1A4 – "What's Happening"
- DAY6 – "Breaking Down", "Stop The Rain"
- DREAMCATCHER – Chase Me, Good Night
- ENHYPEN – "Given-Taken (JPN)"
- EPIK HIGH – "Born Hater", "ROSARIO"
- EXID – "DDD", "Hot Pink", "Up & Down"
- fromis_9 – DKDK, Love Bomb, To Heart
- GOT7 – "Love Loop", "I Won't Let You Go"
- GUGUDAN – A Girl Like Me, Chococo
- INFINITE – "BAD"
- I.O.I – "Very Very Very"
- LADIES' CODE – "Hate You", "Kiss Kiss", "Pretty Pretty", "The Rain"
- LOVELYZ – "Ah-Choo", "Destiny", "Candy Jelly Love", "For You", "Good Night Like Yesterday", "Hi~", "Now, We", "WoW"
- N.Flying – "The Real"
- Norazo – "Shower", "Your Fortune"
- Oh My Girl – "LIAR LIAR", "WINDY DAY"
- Orange Caramel – "Lipstick", "Catallena", "My Copycat", "The Gangnam Avenue"
- P1Harmony – "DISHARMONY TRAILER", "SCARED", "SIREN"
- PENTAGON – "Do or Not", "Naughty Boy"
- RAINBOW – Whoo
- RAINBOW BLAXX – Cha Cha
- SEVENTEEN – "Call Call Call", "HOME RUN", "Left & Right", "Q&A" (with Ailee), "VERY NICE"
- SF9 - "Good Guy", "Summer Breeze", "Tear Drop"
- SHINee – "DREAM GIRL"
- Stellar – "Crying", "Vibrato", "Sting"
- TXT – Blue Hour (JPN), ETERNALLY, ETERNITY Concept Trailer, "Magic Island", Nap of a star"
- VERIVERY – G.T.B.T, "Face It Concept Trailer, "Layback", Tag Tag Tag, Thunder,
- WINNER – "SENTIMENTAL"
SOLOISTS
- Beenzino – "Break"
- Eddy Kim – "Heart Pound"
- HEIZE – "Don't Know You", "HAPPEN", "Jenga", "Sorry", "Star", "We don't talk together"
- HEIZE & DEAN – "And July", "Shut Up and Groove"
- IU – "Morning Afternoon"
- John Park – "Falling", "U"
- Jun.K – "Love & Hate"
- Lee Jin Hyuk - "5K"
- Lim Kim – "Awoo", "Goodbye 20", "Voice"
- Primary - "Hello", "Mannequin"
- PSY – "DADDY", "NAPAL BAJI" (나팔바지)
- Rothy – "Bee", "Lost Time", "Ocean View"
- SUNMI – "You can't sit with us"
- YUKIKA – "Cherries Jubiles", "NEON", "SOUL LADY"
- ZICO – "I Am You, You Are Me"
- Zion.T – "Babay", "Eat"
External links[]
- DIGIPEDI on kpop.fandom.com
- The Korea Herald – Interview
[]
