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“Butterfly” (Hangul: 버터플라이) is the second and title track from the repackage album [X X] by LOONA. It formed the basis of LOONA’s first comeback as full group, following their debut with “Hi High”.

DescriptionEdit

TrackEdit

The titled track “Butterfly” incorporates smoothness and dynamics delicately with new beats and drops never seen in K-pop before. Melodies mix with electronic music to evolve Hi High into a butterfly.[1]

Music VideoEdit

The title track ‘Butterfly’ contains LOOΠΔ’s irreplaceable unique concepts. Mixing softness with dynamics, the track takes LOOΠΔ to another level with new beats and drops never heard in K-pop before, along with electronic sounds and melody.

Shot in Iceland, Paris, and Hong Kong, the teasers of [X X] started on first of January to unravel the stories behind the universe of LOOΠΔ. Under the slogan of ‘For All LOOΠΔs Around the World,’ it spread worldwide, to all LOOΠΔs of the world.

LOOΠΔ causes a Butterfly effect through music for the listeners to gain courage, find oneself, and raise one’s voice. Anyone under influence, is another LOOΠΔ.

LOOΠΔ’s visual director DIGIPEDI toured around 5 countries from 5 continents for LOOΠΔ’s Butterfly effects to capture the freedom and courage of girl worldwide in the music video of ‘Butterfly.’[2]

TrackEdit

타이틀 곡 ‘Butterfly’는 부드러움과 다이내믹함이 절묘하게 섞인 곡이다. 지금까지 K-POP에서 한 번도 들어본 적 없는 새로운 비트와 드랍, 일렉트로닉과 멜로디가 섞이며 Hi High는 나비가 된다.

Music VideoEdit

타이틀 곡 ‘Butterfly’는 어떤 소녀 그룹도 대체할 수 없는 이달의 소녀만의 컨셉을 음악에 담았다. 부드러움과 다이내믹을 절묘하게 섞고, K-Pop에서 한번도 들어본 적 없는 새로운 비트와 드랍, 일렉트로닉 사운드와 멜로디를 통해 이달의 소녀를 한 단계 레벨 업 시킨다.

특히 1월 1일부터 시작된 [X X] 티징은 아이슬란드와 파리, 홍콩의 로케이션을 통해 이달의 소녀 세계관 이야기를 풀어냈으며, 이는 ‘For All LOOΠΔs Around the World’라는 슬로건으로 세상의 모든 이달의 소녀들을 위한 메세지로 확장되어 갔다.

이달의 소녀가 나비효과가 되어 이달의 소녀의 음악을 통해 용기를 얻고, 자아를 찾고, 스스로 일어서는 목소리를 낸다면 ‘너 역시도 이달의 소녀’라는 의미를 담았다.

이달의 소녀의 비주얼 디렉터인 디지페디는 이달의 소녀의 나비효과를 위해 대륙별 5개국을 돌며 전세계 소녀들의 용기와 자유를 타이틀 곡 ‘Butterfly’뮤직비디오에 담아냈다.

LyricsEdit

GalleryEdit

Behind the ScenesEdit

LinksEdit

OfficialEdit

Promotional videos on Youtube - Dance Videos Edit

LOONA - Butterfly Choreography with a twist

 LOONA - Butterfly Live Fancams @ Music Shows & Festivals Edit

Group:

Individual Fancams:

Download/StreamEdit

CreditsEdit

  • Vocals Directed by: G-High
  • Background Vocals by: Jeon Jae Hee
  • Piano Performed by: G-High
  • Protools Operating by: G-High, Kang Seon Yeong @ MonoTree Studio
  • Digital Editing by: G-High @ G-highway Studio
  • Recorded by: G-High, Kang Seon Yeong @ MonoTree Studio
  • Mixed by: Joey Maclaren @ Relic Studio

VideosEdit

MV 이달의 소녀 (LOONA) "Butterfly"

MV 이달의 소녀 (LOONA) "Butterfly"

Teaser 이달의 소녀 (LOONA) "Butterfly"

Teaser 이달의 소녀 (LOONA) "Butterfly"

이달의 소녀 (LOONA) "Butterfly" Dance Practice Video

이달의 소녀 (LOONA) "Butterfly" Dance Practice Video

“Butterfly” Music Video Credits
DIGIPEDI
  • Chief Director: Wonmo Seong
  • Directors: Wonmo Seong, Seokho Moon
  • Producer: Moonyoung Lee
  • Assistant Directors: Soyoung Koo, Hyesu Lee
  • Director of Photography: Eumko
  • Edited by: Seokho Moon
  • Digital Intermediate by: Seokho Moon


PARIS

  • Line Producer: Chris Ellis
  • Production Assistant: Clement Lepoix
  • STB ONE Operator: Adiren Gonthier
  • First Camera Assistant: Raphael Aprikian
  • Second Camera Assistant: Laure Boyer
  • Chef Electro: Nicola Dufay
  • Casting Director: Inès Chtouki
  • Casting Assistant: James Dean Fischer
  • Cast: Eloïse Labarbe-Lafon, Léa Liric, Inès Chtouki
  • Manager to Léa: Jayson-Chrys Lauzis
  • Tattoo Artist: Juan David Mendoza


SHENZHEN / HONG KONG

  • Producer: 肖峰 / Xiao Feng
  • Assistant Producer: 李思佳 / Li Si Jia
  • Production Managers: 温煜强 / Lance, 谭晗冰 / Hebe
  • Casting Director: 王晶 / Jay
  • HK Location Manager: Kengi Kwong
  • HK Production Assistants: Carmen Chan, Jeffy Lam
  • Movi Operator: 叶智斌 / Ye Zhi Bing
  • First Camera Assistant: 黄积新 / Huang Ji Xin
  • Second Camera Assistant: 陈灵 / Chen Ling
  • Gaffer: 侯小华 / Hou Xiao Hua
  • Best Boy: 凡亮亮 / Fan Liang Liang
  • Cast: 周家恩 / Zhou Jia En, 梦非 / Meng Fei, 陈彤彤 / Chen Tong Tong, 林雁 / Abby
  • Leader: 蔡晓璐 / Destiny
  • Extras: 丁柠 黄馨元 李柯 陈美玲 陈橙 漫漫 瑶瑶 王海英 张怡凡 方丽婷 柳涛涛 戴文烨 詹晓容 陈粱⽟馨 陈雪丽 许芝怡 梦梦 胡恩妮 简婷婷 张怡凡 何琳 邝芷瑜 章晓雯 邵洋 陈瑶瑶 杨墨艺 王东霖 黄懿颖 林佳佳 方丽婷 谭佳颖 肖静怡 罗瑶 贺芳芳 张莹 陈⾬ 李瑞娟 张⾬馨 戴文烨 易晴 廖可纯, 何棂丽


LOS ANGELES

  • Local Production: Angler Production
  • Producer: Christopher Lee
  • Casting Director: John R. Arce
  • Cast: Larsen Thompson, Cheyann Washington, Sydney Bourne, Anisa Stoffel, Natalie Renelle Munoz, Elaine Chang


ICELAND

  • Fixer: Adee Arnar Stefansson
  • Local Producer: Jonny Hauksson
  • Production Assistants: Gudjon Hauksson, Ingólfur Kr Guðmundsson
  • Camera Assistant: Maggi Bjarnason


KOREA

  • Focus Puller: Duckjung Kim
  • Second Camera Assistants: Youngwoo Lee, Sion Kim
  • Third Camera Assistant: Sunglim Ki
  • Jimmy Jib: Dongjin Lee
  • Technocrane: Service Vision Korea, Taehyun Choi, Yonggeun Hwang, Jisoo Woo, Hakseo Kim, Junhwan An
  • Gaffer: Yoon Seungnam @ VIT Lighting
  • Lighting Team: Hyuk Park, Seongil Lee, Mincheol Kim, Hanwook Choi, Jihyun Choi
  • Production Design: MU:E
  • Art Directors: Jinsil Park, Bona Kim
  • First Assistant Art Team: Hyunseoung Lee
  • Second Assistant Art Team: Yemin Ahn

  • Executive Producer: John Yi
  • Creative Director: Jaden Jeong
  • Music Producer: Jaden Jeong
  • A&R: Ryu Jiin, Kim HyunHo @BlockBerryCreative
  • Lyrics by: G-High (MonoTree), Jaden Jeong
  • Composed by: G-High (MonoTree)
  • Arranged by: G-High (MonoTree)
  • Recorded by: G-High, Kang Sun Young @ MonoTree Studio
  • Mixed by: Joey Maclaren @ Relic Studio
  • Mastering Engineer: Kwon NamWoo @821 Sound Mastering
  • Project Supervisor: Park SeJin
  • Management Director: Yoon InRo
  • Management: Lee GeunMook, Han Duho, Lee Junwon, Park BeomJo, Park HyoJeong
  • Accounting: Noh YeonJin, Jang HyeKyoung
  • Chief Actor Officer: Kim JinSoo
  • Chief Communication Officer: Nam AnWoo
  • Communication: Park Bora, Park SoYeon, Bang Bomi, Kim SeongYeong, Wang HaRim, Kim DoYun
  • Cooperation: Yun DoYeon
  • Styling Director: Kim Min @BlockBerryAtelier
  • Hair Director: Cho ChunIl
  • Make-up Director: Jang YuJin
  • Performance Director: Faryoung Kim
  • Choreographer: HG Hyungyu Kim, Faryoung Kim (Add: Team Bornblack Bo Park)
  • Performance Training: HG Hyungyu Kim, Meriel J, Faryoung Kim, CDL

TriviaEdit

  • To celebrate its release, Orbits trended “#LOONA_BUTTERFLY” to #1 Worldwide on Twitter.
  • [ENG SUB] MonoTree’s discussion about “Butterfly” (YouTube):

MonoTree’s discussion about “Butterfly“Edit

  • Hi High and Butterfly – topics + connection:

Hwang Hyun: “These two songs [“Hi High” and “Butterfly”] are completely different in style. […] But strangely, it feels like they’re connected.”

G-High: “It does! I was talking about this with Jaden Jeong. ‘Stories about soaring.’ Maybe that’s the topic that the two have in common.”

  • At the end of the “Hi High” MV, HeeJin flies into the air without wings. This scene left a big impact on Hwang Hyun (“Hi High”’s producer). To him, it felt like the members were still like caterpillars in “Hi High”.

“For Butterfly, on stage or in the performance too, they don’t have wings, but it feels like they do, in a way. It’s more sophisticated? Butterfly?”

Hwang Hyun

  • Composer G-High’s process:
    • G-High thought about the concept/image of the song before the lyrics.
    • When he wrote the lyrics, G-High started with the chorus lyrics first.

  • “For the English lyrics, I just make lyrics with fake English. Lyrics of just English-sounding gibberish. When I’m writing the lyrics for the first demo, I don’t look at anything else. I just have the nuances. I start the lyrics in English, only really focusing on the nuances of pronunciation and rhythm. But the rest, like meaning or grammar, I don’t care at all. […] But I’ve heard that my English lyrics are the most ridiculous.”
  • “[…] And in the chorus, just a single thing. It has to fit with the song, ‘Fly like a butterfly’. Those are lyrics straight from the demo. Later, after that, Jaden Jeong says, ‘let’s write lyrics with this concept’; or something, giving me the ideas. So I write based on the ideas he gives.”

G-High



ReferencesEdit

  1. loonatheworld “LOOΠΔ will fly up higher!LOOΠΔ’s upcoming album [X X] will be released as 4 different versions and it's now available for pre-order😍” Instagram. 2019.02.11
  2. loonatheworld “이달의 소녀 (LOONA) ‘Butterfly’” video description. Facebook. 2019.02.19
  • Korean lyrics: Naver music
  • English translation: “Butterfly” MV official English captions

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