ATRP

Type	Unlisted
Founded	January 9, 2023
Founder	Kim Jin-mi (김진미)
CEO	Kim Jin-mi (김진미)
Location	Seongdong-gu, Seoul, South Korea
Website	atrp.co.kr

ATRP (Korean: 에이티알피; acronym for All The Reasons to Play) is a South Korean record label and entertainment agency, founded on January 9, 2023, by Kim Jin-mi (Korean: 김진미). It is a subsidiary of BY4M Studio, which has been advised by KoreaManagement Association to not pursue to sign any other members of LOONA.

Artists

Current

Soloists

• Chuu (2023–present)

Trainees

• Yoo Seo-yoon (유서윤) (2024–present)

Upcoming

Groups

• TBA girl group (TBA)

Staff

• Kim Jin-mi (김진미) (CEO, founder)

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LOONA • yyxy
Discography
LOONA	Chuu Heart Attack Girl's Talk Chuu & Go Won See Saw
yyxy	beauty&thebeat dal segno love4eva frozen one way rendezvous 18.6y
Mini albums	[Howl] Howl Underwater My Palace Aliens Hitchhiker [Strawberry Rush] Strawberry Rush Honeybee Daydreamer Lucid Dream Chocolate Chocolate (English Version)
Digital singles	“Chocolate” • “Chocolate (English Version)” • “PINK CLOUD”
OSTs	“어른이 되고 싶어 (I Wanna Grow Up)” • “봄꽃 (Spring Flower)” • “좋아서 그래 (Hello)” • “좋아서 좋아해 (Loving U)” • “ (Brunch)” • “고백 (Confession)” • “우리의 밤은 당신의 낮보다 아름답다 (Our Night is more beautiful than your Day)” • “여우비 (Fox Rain (The Moon during the Day))” • “IN MY DREAM”
Collaborations	“스마일맨 (Smile Man)” • “World is One 2021” • “자장가 (lullaby)” • “Dear My Winter” • “썸밍아웃 (Let’s Love)”
Remakes	“일과 이분의 일 (One and a Half)” • “좋아 좋아 (I Like You)” • “아름다운 이별 (A Beautiful Farewell)” • “두 번째 사랑 (Second love)”
Events
Concert tours	2023 CHUU <Howl> in USA (2023) • 2024 CHUU FAN-CON [Strawberry Rush] in AMERICAS (2024)
Concerts	CHUU 1ST TINY-CON ‘My Palace’ (2023)
Filmography
Reality shows	Insane Quiz Show Season 2 • Running Girls • Chuu Can Do It • Hauteur • Steel Troops • Chuu’s Crumbling Down Mansion • Star of Star Girls
Web dramas	Part-Time Idol • Dating Class • My Girlfriend Is a Hot Guy