[12:00] (Midnight[1], Hangul: 미드나잇) is the third mini-album from South Korean girl group LOONA. It was released on October 19, 2020, including title track "Why Not?", whose promotions were followed by the release of the music video for "Star (Voice Eng. Ver.)".
On September 17, 2020, BlockBerry Creative confirmed via Fancafe that member HaSeul would not be participating in album promotions, due to ongoing health issues.[2]
Description[]
Album[]
LOONA discovered destiny in between coincidence and fate.
After creating unimaginable waves of change through [#], LOONA realize that their destiny is the role of pioneer for all LOONAs around the world, and decide to follow their inevitable reason for existence.
LOONA, predicting that a new moon will rise, decide to hold a festival in the concert of moonlight at [12:00], when the Moon radiates the brightest light before it expires, one where not even a single girl is oppressed.
Having created coincidence by colliding fate against fate, and discovered destiny between coincidence and fate, LOONA delivers a new message through the midnight festival.
With all LOOΠΔs around the world; like this slogan of the album, that message says that all LOONAs of the world are always together, that all are dignified and equal, worthy to earn freedom.
The combined voice of the girls, who face the beginning of a new moon, is cast into the world.[3]
Music Video[]
A destiny discovered between coincidence and fate LOOΠΔ has created a wave of change beyond imagination through [#] and has come to realize their true roles; to be pioneers for all of the LOOΠΔs of the world.
To celebrate the New Moon, LOOΠΔ is expecting a new moon to rise. On this occasion, they will hold a Moonlight festival at [12:00], when the moon shines the brightest—a festival where no girl will feel silenced. LOOΠΔ makes coincidence when destiny collides with fate, and finds her destiny within coincidence and fate to deliver a new message for the Midnight Festival. ‘With all LOOΠΔs around the world’, all of the LOOΠΔs across the globe will always be together, where all are dignified, equal and worthy of freedom.
The united voices of the girls around the world rings loud and clear ahead of the start of the new moon.
Album[]
이달의 소녀는 우연과 운명 속에서 숙명을 발견했다.
[#]를 통해 상상 그 이상의 변화의 물결을 만들어 낸 이달의 소녀는 세상의 모든 이달의 소녀들의 선구자 역할이 숙명임을 깨닫고, 자신들의 필연적인 존재 이유를 따르기로 한다. 이달의 소녀는 New Moon(월삭)을 맞아 새로운 달이 떠오를 것을 예견하며 달이 소멸하기 전 가장 밝게 빛을 발하는 [12:00]에 단 한 명의 소녀도 억압받지 않는 달빛 향연 속 페스티벌을 개최하기로 한다.
운명과 운명을 충돌시켜 우연을 만들고, 우연과 운명 속에서 숙명을 발견한 이달의 소녀는 미드나잇 페스티벌을 통해 새로운 메시지를 전달한다.
With all LOOΠΔs around the world(세상의 모든 이달의 소녀들과 함께), 이번 앨범의 슬로건 처럼 세상의 모든 이달의 소녀들은 언제나 함께 있으며 모두가 존엄하고 동등하며 자유를 얻을 가치가 있는 존재라는게 그 메시지다. 새로운 달의 시작을 앞둔 소녀들의 하나가 된 목소리가 전 세계를 향해 던져졌다.
이달의 소녀는 숙명과 숙명이 만나 필연을 만든다.[4]
Music Video[]
Tracklist[]
- “12:00” — 1:13
- “Why Not?” Title — 3:25
- “Voice (목소리)” B-side — 3:18
- “Fall Again (기억해)” — 3:35
- “Universe” — 3:34
- “Hide & Seek (숨바꼭질)” — 3:02
- “OOPS!” — 2:42
- “Star (Voice English Ver.)” — 3:18
Composition[]
After [#], [12:00] is the second mini-album from LOONA on which SM Entertainment founder Lee Soo Man worked as “Music Producer”. [12:00] is the second post-debut project from LOONA not to feature songs made by South Korean producing team MonoTree.
On this extended play, 5 of the 8 tracks (i.e. “12:00”, “Why Not?”, “Fall Again”, “Hide & Seek” and “OOPS!”) were produced by EKKO Music Rights producers: producing duos Banger$ & Cash (Fabian 'Phat Fabe' Torsson & The Kennel's Harry Sommerdahl) Coach & Sendo and ROSII (Fredrik Raadal-Simonsen & Paulos Solbø), Ellen Berg, JINBYJIN (from Dsign Music), Julia Finnseter, Kim Yeon Seo (Emily Kim) and Sondre Nystrøm.[5] Coach & Sendo and Kim Yeon Seo have produced a few songs for LOONA on the previous EP [#].
The Kennel producers Harry Sommerdahl (from Banger$ & Cash) and Matilda Frommegård produced songs on this EP: Sommerdahl and Frommegård co-produced “OOPS!”, and Frommegård also co-produced “Hide & Seek”.
Like in [#], lyricists who usually write for SM Entertainment artists also contributed to the making of [12:00]: Hwang Yubin wrote the lyrics of “Why Not?”, (she previously wrote “365”), Jo Yoonkyung wrote “Universe” (previously wrote “So What”) and JQ wrote “Voice” (previously wrote “Number 1”).
Title track "Why Not?" was written in July 2019, during songwriting camp "Song:Expo 2019" in Trondheim (Norway) by Will Simms, Sondre Nystrom (Sondrey), Julia Finnseter (Ameline) and Ellen Berg.[6][7][8]
Gallery[]
Promotional[]
Star[]
Behind the Scenes[]
A ver. Photoshoot[]
B ver. Photoshoot[]
C ver. Photoshoot[]
Album Benefits[]
Photocards[]
Stickers[]
Tickets[]
Posters[]
Pre-Order Exclusives[]
Photocards[]
Postcards[]
Orbit Ring Exclusives[]
Photocards[]
Postcards[]
These postcards could only be obtained by applying for an online fansign on Music Korea’s website
These postcards could only be obtained by winning a spot in Music Korea’s online fansign
Photo Prints[]
Pin Buttons[]
Achievements[]
Links[]
Official[]
- TEASERS:
- MUSIC VIDEOS:
- DANCE VIDEOS:
- OTHER VIDEOS:
- AUDIO:
Download/Stream[]
Audio[]
Credits[]
Songs[]
# | Songs | Writers | ||
---|---|---|---|---|
Lyrics | Composers | Arrangers | ||
1 | “12:00” | - | Coach & Sendo | |
2 | “Why Not?” | Hwang Yubin | Will Simms Sondre Nystrom Julia Finnseter Ellen Berg |
Will Simms Coach & Sendo |
3 | “Voice (목소리)” | JQ Hyesu (makeumine works) |
Jesse Saint John Georgia Ku Trackside | |
4 | “Fall Again (기억해)” | Kim Yeon Seo | JINBYJIN Kim Yeon Seo |
JINBYJIN |
5 | “Universe” | Jo Yoonkyung | Daniel Durn Katrine Neya Klith Joergensen Peter Wallevik |
Peter Wallevik |
6 | “Hide & Seek (숨바꼭질)” | Moon Hye Min | Paulos Solbø Fredrik Raadal-Simonsen Matilda Frommegård |
ROSII |
7 | “OOPS!” | Kim Yeon Seo | Phat Fabe Harry Sommerdahl Kim Yeon Seo Matilda Frommegård |
Bangers & Ca$h |
8 | “Star” (“Voice” Eng. Ver.) |
Jesse Saint John Georgia Ku Trackside |
Producers & Lyricists - social media accounts | ||
|
Album[9][10][]
- Executive Producer: Lee Jong Myung
- Producer Supervisor: Lee Jong Hyeon
- Executive Supervisor: Nam An Woo
- Project Supervisor: Park Se Jin
- Music Producer: Lee Soo-Man
- Promotion Director: Park Yoon-Pyo (박윤표)
- Management: Lee Dong-Hoon (이동훈), Park Hyo-Jeong (박효정), Park Cheol-Woo (박철우)
- Communication Director: Park Bo Ra (박보라)
- Communication: Kim Do-Yeon (김도연), Ha Jeong-Yoon (하정윤), Jo Eunae, Park Hyo-Min (박효민)
- Advertising Business Director: Oh Ji-Ho (오지호)
- Accounting Chief: Choi Hee-Joon (최희준)
- Accounting: Noh Yeon-Jin (노언진), Jang Hye-Kyoung (장혜경)
- A&R: Yun Do-Yeon (윤도연), Baek In-Chan (백인찬) @ BlockBerryCreative
CTGA
- A&R: Park Haein, Shen Wei, An Baohua (CTGA)
- International Repertoire: Chung Hyowon, Lee Ji-Hye from EKKO Music Rights (powered by CTGA)
- Publishing & Copyright Clearance: Chung Hyowon, Kim Min-Kyong, Park Mi-Ji, Lee Ji-Hye, Yoo Ri-Woo from EKKO Music Rights (powered by CTGA)
- Recording Engineer:
- Jung Eun-Kyung (정은경), Kim Ji-Hyun (김지현) @ In Grid Studio;
- Jang WooYoung (장우영), Min SungSu (민성수), Kwon Eugene (권유친), Kim YeJi (김예지) @ doobdoob Studio
- Mixing Engineer: Jay-P Gu (Gu Jong-Pil / 구종필) @ KLANG Studio
- Mastering Engineer: Kwon Nam-Woo (권남우) @ 821 SOUND Mastering
- Stylist: Kim Min (김민) Kim Ye-Ji (김예지), Noh Jin-Kyeong (노진경)
- Hair: Jo ChunIl (천일), Hyelime (혜림), Yu JinSol (유진솔), Cho Hee (초히), Jin Jeon (진전) @ Joy187
- Makeup: Jang Yoo Jin (장유진), Park Narae (박나래), Kim Min-Ji (김민지)
- Music Video: @ DIGIPEDI
- Performance Director: Faryoung Kim
- Head Choreographer: Faryoung Kim , Hyungyu HG Kim
- Photographer: Mugung (Mugunghwa Sonyeo) (Lighting: Jung Hyun-Woo (정현우); Assist: Jaeku (재쿠))
- Sketch Photography: Kim Min-Jae
- Art Work: Studio XXX
- Printing: Yein Art (예인미술)
Videos[]
Trivia[]
- As of October 2023, the albums combined have sold 86,848 copies on Hanteo, and 116,114 copies on Gaon.[11]
- Title track “Why Not?” was written in July 2019, during songwriting camp “Song:Expo 2019” in Trondheim (Norway) by Will Simms, Sondre Nystrom (Sondrey), Julia Finnseter (Ameline) and Ellen Berg.[6][7][8]
- Music Videos videographers:
- “Why Not?” MV was filmed in Jeju Island, South Korea. LOONA have already filmed content there: Choerry for “Love Cherry Motion” MV and LOONA for the Summer Package (LOONA ISLAND).
- Less than a month after its release, [12:00] debuted at #112 on the Billboard 200 chart. LOONA is the first girl group out of the Big 3 to chart on the Billboard 200 and the first group from the fourth generation to debut on it.[12]
- The track “Star” debuted on the Top 40 Pop Radio airplay charts, making them the second female K-pop group to do so.[13]
References[]
- ↑ loonatheworld. “‘12:00’ LOOПΔ 3rd Mini Album [12:00]”. Twitter. 2020.09.16
- ↑ Orrery/nim (@orrery_nim) “Blockberry Creative sent a message regarding Haseul, who will not be participating in 12:00 by her own decision” Twitter. 2020.09.17
- ↑ u/LitellJohnn “[12:00] Album/song descriptions and promotional text” Reddit. October 11, 2020
- ↑ “[12:00] 미니 3집-A” BlockBerry Creative Shop. October 11, 2020
- ↑ EKKO Music Rights’ release notice of LOONA’s [12:00] mini-album. Retrieved 2020.11.01
- ↑ 6.0 6.1 Song:Expo 2019 in Trondheim, Norway: "Why Not?" was written there
- ↑ 7.0 7.1 Song:Expo 2019 in Trondheim, Norway: "Why Not?" was written there - 2
- ↑ 8.0 8.1 Song:Expo 2019 in July
- ↑ Album credits - @mu_gung IG post
- ↑ Album credits - @ Digipedi (Vimeo)
- ↑ “LOONA Statistics & Sales by @loonastats”
- ↑ orrery_nim “#LOONA enters Billboard 200 with their third mini album 12:00 at #112 - magnificent achievement entering the chart for the first time in their careers #LOONAonBillboard200” Twitter. 2020.11.2
- ↑ Teen Vogue “LOONA Just Hit a Major Milestone on U.S Radio” 2021.01.26