[12:00] (Midnight, Hangul: 미드나잇) is the third mini-album from South Korean girl group LOONA. It was released on October 19, 2020, including title track "Why Not?", whose promotions were followed by the release of the music video for "Star (Voice Eng. Ver.)".
- “12:00” – 1:13
- “Why Not?” – 3:25
- “Voice (목소리)” – 3:18
- “Fall Again (기억해)” – 3:35
- “Universe” – 3:34
- “Hide & Seek (숨바꼭질)” – 3:02
- “OOPS!” – 2:42
- “Star (Voice English Ver.)” – 3:18
After [#], [12:00] is the second mini-album from LOONA on which SM Entertainment founder Lee Soo Man worked as “Music Producer”. [12:00] is the second post-debut project from LOONA not to feature songs made by South Korean producing team MonoTree.
On this extended play, 5 of the 8 tracks (i.e. “12:00”, “Why Not?”, “Fall Again”, “Hide & Seek” and “OOPS!”) were produced by EKKO Music Rights producers: producing duos Banger$ & Cash (Fabian 'Phat Fabe' Torsson & The Kennel's Harry Sommerdahl) Coach & Sendo and ROSII (Fredrik Raadal-Simonsen & Paulos Solbø), Ellen Berg, JINBYJIN (from Dsign Music), Julia Finnseter, Kim Yeon Seo (Emily Kim) and Sondre Nystrøm. Coach & Sendo and Kim Yeon Seo have produced a few songs for LOONA on the previous EP [#].
The Kennel producers Harry Sommerdahl (from Banger$ & Cash) and Matilda Frommegård produced songs on this EP: Sommerdahl and Frommegård co-produced “OOPS!”, and Frommegård also co-produced “Hide & Seek”.
Like in [#], lyricists who usually write for SM Entertainment artists also contributed to the making of [12:00]: Hwang Yubin wrote the lyrics of “Why Not?”, (she previously wrote “365”), Jo Yoonkyung wrote “Universe” (previously wrote “So What”) and JQ wrote “Voice” (previously wrote “Number 1”).
Title track "Why Not?" was written in July 2019, during songwriting camp "Song:Expo 2019" in Trondheim (Norway) by Will Simms, Sondre Nystrom (Sondrey), Julia Finnseter (Ameline) and Ellen Berg.
- MUSIC VIDEOS:
- DANCE VIDEOS
- OTHER VIDEOS
|Producers & Lyricists - social media accounts|
- Executive Producer: Lee Jong Myung
- Producer Supervisor: Lee Jong Hyeon
- Executive Supervisor: Nam An Woo
- Project Supervisor: Park Se Jin
- Music Producer: Lee Soo-Man
- Promotion Director: Park Yoon-Pyo (박윤표)
- Management: Lee Dong-Hoon (이동훈), Park Hyo-Jeong (박효정), Park Cheol-Woo (박철우)
- Communication Director: Park Bo Ra (박보라)
- Communication: Kim Do-Yeon (김도연), Ha Jeong-Yoon (하정윤), Jo Eunae, Park Hyo-Min (박효민)
- Advertising Business Director: Oh Ji-Ho (오지호)
- Accounting Chief: Choi Hee-Joon (최희준)
- Accounting: Noh Yeon-Jin (노언진), Jang Hye-Kyoung (장혜경)
- A&R: Yun Do-Yeon (윤도연), Baek In-Chan (백인찬) @ BlockBerryCreative
- A&R: Park Haein, Shen Wei, An Baohua (CTGA)
- International Repertoire: Chung Hyowon, Lee Ji-Hye from EKKO Music Rights (powered by CTGA)
- Publishing & Copyright Clearance: Chung Hyowon, Kim Min-Kyong, Park Mi-Ji, Lee Ji-Hye, Yoo Ri-Woo from EKKO Music Rights (powered by CTGA)
- Recording Engineer:
- Jung Eun-Kyung (정은경), Kim Ji-Hyun (김지현) @ In Grid Studio;
- Jang WooYoung (장우영), Min SungSu (민성수), Kwon Eugene (권유친), Kim YeJi (김예지) @ doobdoob Studio
- Mixing Engineer: Jay-P Gu (Gu Jong-Pil / 구종필) @ KLANG Studio
- Mastering Engineer: Kwon Nam-Woo (권남우) @ 821 SOUND Mastering
- Stylist: Kim Min (김민) Kim Ye-Ji (김예지), Noh Jin-Kyeong (노진경)
- Hair: Jo ChunIl (천일), Hyelime (혜림), Yu JinSol (유진솔), Cho Hee (초히), Jin Jeon (진전) @ Joy187
- Makeup: Jang Yoo Jin (장유진), Park Narae (박나래), Kim Min-Ji (김민지)
- Music Video: @ DIGIPEDI
- Performance Director: Faryoung Kim
- Head Choreographer: Faryoung Kim , Hyungyu HG Kim
- Photographer: Mugung (Mugunghwa Sonyeo) (Lighting: Jung Hyun-Woo (정현우); Assist: Jaeku (재쿠))
- Sketch Photography: Kim Min-Jae
- Art Work: Studio XXX
- Printing: Yein Art (예인미술)
- Title track "Why Not?" was written in July 2019, during songwriting camp "Song:Expo 2019" in Trondheim (Norway) by Will Simms, Sondre Nystrom (Sondrey), Julia Finnseter (Ameline) and Ellen Berg.
- Music Videos videographers:
- "Why Not?" MV was filmed in Jeju Island, South Korea. LOONA have already filmed content there: Choerry for "Love Cherry Motion" MV and LOONA for the Summer Package (LOONA ISLAND).
- Less than a month after its release, "[12:00]" debuted at #112 on the Billboard 200 chart. LOONA is the first girl group out of the Big 3 to chart on the Billboard 200 and the first group from the fourth generation to debut on it.
- The track "Star" debuted on the Top 40 Pop Radio airplay charts, making them the second female K-pop group to do so.
- loonatheworld “‘12:00’ LOOПΔ 3rd Mini Album [12:00]” Twitter. 2020.09.16
- Orrery/nim (@orrery_nim) “Blockberry Creative sent a message regarding Haseul, who will not be participating in 12:00 by her own decision” Twitter. 2020.09.17
- u/LitellJohnn “[12:00] Album/song descriptions and promotional text” Reddit. October 11, 2020
- “[12:00] 미니 3집-A” BlockBerry Creative Shop. October 11, 2020
- EKKO Music Rights’ release notice of LOONA’s [12:00] mini-album. Retrieved 2020.11.01
- Song:Expo 2019 in Trondheim, Norway: "Why Not?" was written there
- Song:Expo 2019 in Trondheim, Norway: "Why Not?" was written there - 2
- Song:Expo 2019 in July
- Album credits - @mu_gung IG post
- Album credits - @ Digipedi (Vimeo)
- orrery_nim "#LOONA enters Billboard 200 with their third mini album 12:00 at #112 - magnificent achievement entering the chart for the first time in their careers #LOONAonBillboard200" Twitter. 2020.11.2
- Teen Vogue "LOONA Just Hit a Major Milestone on U.S Radio" 2021.01.26